At the end of my last post, I started to entertain ways that a story can be transferred (ex. orally or on palm-leaf manuscripts) and how these media can influence the kinds of stories that are best able to be communicated. Consider Upworthy’s model, and how they attempt to optimize clicks by testing different headings and pictures for the same content on social networking sites. Their A/B testing model allows them to see what versions of the story best “click” with audiences. (edit: I didn’t even mean to use a pun there. I’m so, so sorry.)
All stories are constrained by social expectations and harder limitations of their medium. Probably, most timeless classics are better described as well-timed, succeeding for whatever reason the environment they’re consumed in has dictated.
In this post, I’ll riff about technology-driven large-scale social change.Comments closed